As the news, so goes the rest of life

From a research report:


Graeme Grant,
VP of sales and operations at Allurent "The line between off- and
on-line brand experience is blurring. An online store needs to provide
the same exceptional customer experience as the store's physical
location in order to build and
maintain customers' familiarity and resulting loyalty with the brand."


Here are some of the key findings:

• 74% are
  interested in the ability to click on an item to create a popup window
  with more details about the product including price, size, colors,
  inventory availability, etc.


• 
  70% want to click on an item and add it to your cart without leaving the page you're on
  


• 
  68% want the ability to "feel" merchandise through better imagery, more product descriptions and details
  


• 
  64% want the ability to enter all data related to your purchase on one page, rather than go through several checkout pages
  


• 
  47% wish they had the ability to mix/match product images on one page to determine whether they look good together
  

Tags: retail+habits