(iverson's) currentbuzz: How ideas and influence moves in our 24-7 connected world

Influencers build large social networks and interact with 100 or more people each month. Moderately-connected individuals report connections with between 11 and 99 people each month, while less-connected individuals have 10 or fewer connections with close or casual friends, neighbors, family members, co-workers, and church or civic organization members. The study finds a correlation between network size and self-reported influence activity. Fewer than half the less-connected group is asked for opinions or advice, versus 75 percent of the highly-connected cohort.

Source: clickz.com

This study is aimed at marketers, but there findings about the paths and shape of influence is very interesting. What would this mean for a news organization?

This seems to me to explain a bit of the appeal of community/citizen j news sites. The news they feature speaks to the "emotional and informational needs of the moderately-connected majority," whereas lots of MSM (mainstream media) stories are aimed at the high influencers. I see this especially in business news that I read.