Some news from College Advisors' publications for and about Gen Y or what I call "digital natives." There are a couple of interesting notes here.

"Grads Scramble for Jobs in Dwindling Mags Market"
Greatreporter.com (06/07/07) Fenton, Reuven
Finding a job at a magazine will be difficult for recent college graduates as most of the major publications continue to suffer losses in their subscription numbers and cut back on their staffs. CosmoGIRL! recently posted an announcement for an editorial assistant position and received resumes from about 300 people. "Because there are so many applications for jobs, I have amazingly talented people [applying to work here] and amazingly talented people in my niche," says Chandra Czape Turner, the magazine's executive editor. Knowing someone at the magazine also helps, she says.[My Note: some things never change, digital world or not]

"The Tethered Generation"
HR Magazine (05/07) Vol. 52 , No. 5, P. 41; Tyler, Kathryn
Generation Y, or the Net Generation, is constantly connected via cell phones, email, instant messaging, and other technologies, which HR professionals claim poses a significant challenge when integrating this tethered generation into the workforce.

[My NOTE: Why? Because Boomers who think they know everything, are getting older and less flexible in their thinking. Always in danger of slipping from competence into hubris, Boomers think its their way or the wrong way.]

Gen Ys "...already understand many of the emerging technologies, they can easily multitask, and have little difficulty merging into a diversified workforce. However, some experts contend that the tethered generation is not as developed in terms of independent thinking and self-reliance, which are needed in order for these younger workers to become successful in leadership roles.[My Note: Or could it be that the hierarchical, top-down style of work is yielding to collaborative styles because the nature of work changes in relation to technology. Thus, my comfortable, collabortive work group is your anarchic nightmare, because we don't want to listen blindly to uber boss.]

Other experts are concerned that instant gratification could also hamper younger workers' abilities to set realistic goals in the corporate setting. [What in the world of work today, in terms of corporate loyalty to employees, stability and availability of benefits, would lead the young to trust a corporation? They are young, not insane.]

Corporations ..."need to set boundaries for communications and other processes, as well as create programs that engage younger workers, improve their basic skills sets, provide them with more frequent feedback, and allow them to balance their work and home lives more easily.[My Note: its going to be about the worker as Boomers retire and some jobs just can't be outsourced. Good service is going to rise to the fore as a factor in business success.