Candidate Web Sites -- snapshot about 6 months before Feb. 5th
Journalism.org sets out to answer some interesting questions about candidates and the Web.
How are candidates using their Web sites? To what extent are they trying to evade the traditional media? What images and tested keywords are they promoting, and which ones are they avoiding? To find out, the Project for Excellence in Journalism examined in detail the Web sites of the 19 announced presidential candidates, comparing them on a range of features and studying their language.[1]Source: journalism.org
- Candidate sites (12 of the 19 they examined) work as two-way conversations and encourage users to get involved via the sites
- Only 4 of the sites link users to voter registration
- Blogs, the new wave of the last election, are mainstream now, as candidates, their relatives, and users can start their own blogs
- Savvy visitors can tell who is up and who is down by the website -- how technically sophisticated, more video but focus on fewer issues
- Buzz words for each party appear on the sites. There are words the sites use and also words that candidates in either party avoid
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