(iverson's) currentbuzz: The Future of Media, con't. "Social-casting comes to Sports Talk Radio"

I don't always read the Sports page once I've gotten the White Sox (another story in itself) score but my vigilant husband does. He came across an item in Teddy Greenstein's column about WSCR-AM providing live chat during sports talk segments.

This is the future. No, I take that back. This is obviously the present. It is hard for those who do not inhabit the digital world, "digital immigrants" (see this remedial vocabulary list, (if you need the definitions from this list, you are probably one of the D.I.s and not a digital native (born after 1979) to realize this is what media is like now. And please, when one of your colleagues tells you this, don't get mad at them. The messenger might not like what is happening any more than you do, but viewing the future through a rear-view mirror just doesn't work in our change is the norm world of media.

Video killed the radio star?

For the record, Dan Bernstein's wife is a big fan of WSCR-AM's live video Web chat.

"She loves it because I don't pick my nails as much," Bernstein said.

The new feature, which can be accessed at 670thescore.com, allows listeners to watch the Score's morning and afternoon hosts. Or at least some of them.

Terry Boers, Bernstein's camera-shy co-host, doesn't want the face time.

"I don't look good," Boers explained during the commercial break of a recent show. "And I really feel it's a jinx."

Bernstein seized upon that line.

"Are you a member of that group of people who believe that cameras take away a piece of your soul?" he asked.

The new technology was created by Paltalk, which calls itself the "premier real-time, video-based community pioneering the social-casting movement."

Source: chicagotribune.com