Wednesday, January 09, 2008

Using High-Speed Internet? Are you one of the Six in Ten who Watch Video Once a Week?

If you are a journalist or journalism teacher (or student for that matter) and you aren't using your handheld device, MP3 player, or phonecam to check out video, be aware more than half the rest of Internet users are. How are you changing your reporting and publishing? It is something to think about.


Video on Portable Devices: Penetration of video-enabled handheld devices is on the rise; concomitantly, so is viewing of video content on these devices. Over one quarter (27%) of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it.


Among those with video-enabled handheld devices, one-third (35%) watch video on their devices at least weekly and 62% do so at least monthly, translating to eighteen percent (18%) of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.


Source: horowitzassociates.com



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Posted by barbara i at 12:28 PM

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