MSN news websites are not just like the print version; Some Young Folks are Consuming News
Interesting news brief about a comscore survey posted by Jack Loechner:
Based on their heavier than average visitation across most key news sites, those who do not read print versions of newspapers are not necessarily light news consumers. In fact, they show a high propensity to visit the majority of sites studied, including print (e.g. LA Times), TV (e.g. FoxNews.com), and Internet (e.g. Topix.com) brands.Source: blogs.mediapost.com
print news sites are not merely an extension of their offline brands but have a stand-alone brand presence in the online world. The Web sites for three of New York Times, LA Times and Chicago Tribune show above average visitation from both heavy newspaper readers and non-readers.Source: blogs.mediapost.com
Tags: Average | comScore | consumers | Index | news | Newspaper | non-newspaper | online | Percent | reader | Tech & Biz | Technology | times | younger
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