Penguin Using Google Maps as it Moves from "Book Publishing" to "Storytelling"

Noteworthy. I'm looking up some links from the 1990s with hypertext novels and such and will write more about this. This is interesting because Penquin has been experimental in the past. Shane Richmond says the story itself is a bit weak, but it is an intriguing idea to provide stories like this. My question with this kind of work is, as always, who is the audience? These multimedia, hyperlinked pieces are fun to create, but once created, are they interesting to anyone who can't add to them or do more than simply follow the author's 'tracks' around the story?

the tagline on the site is "We Tell Stories". Not "We Publish Books" or "We Lobby For Copyright Extensions". Penguin have stripped down their purpose to its essence and are exploring ways to fulfill their purpose using new tools.

Source: blogs.telegraph.co.uk

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