Mobile messaging will be news vector in coming years

As the cost of texting goes down, and more people get smartphones, it is inevitable that IM messaging via phone will become more popular.

I agree with their idea that people are going to change behavior in terms of no longer sending around individual photos, but instead using social networking photo apps.

clipped from www.gartner.com Mobile consumer e-mail has become more common, especially in the wake of higher smartphone adoption, improved usability and ease of configuration. Mobile IM will become a mass-market application similar to mobile e-mail in developed markets, initially being adopted by PC-based IM users, who are now able to access their service on their mobile phones, due to partnerships between the operators and the IM providers. “To sustain growth over the next few years, carriers should look to social-networking applications to drive traffic, working where possible with popular established social-networking sites,” said Mr. Ingelbrecht. “Mobile search and advertising also offer attractive potential drivers for SMS traffic, although most carriers appear poorly placed to support the end-to-end campaign management and reporting requirements of media buyers and advertisers.”