Business Week doing "crowd sourced" August issue on workplace challenges

They've had their audience choose the issues, but they are looking for stories and case studies via facebook, linked in, etc. to illustrate the problems and challenges. A very savvy strategy.

clipped from media.prnewswire.com BusinessWeek will publish a special August double-issue focused on workplace challenges. "Business@Work," will engage BusinessWeek's audience, bringing together readers and editors in an interactive, collaborative exchange. Next, readers will upload essays, videos, photos, and comments via BusinessWeek.com, or through "Business@Work" pages on Facebook, YouTube, and Flickr. LinkedIn users will be able to participate in a poll on workplace issues and leave comments and essays. BusinessWeek, working with experts and global gurus, will expand on contributions to create the special double-issue. BusinessWeek.com will feature articles and videos, and BusinessWeek TV will air segments on workplace issues. Readers can visit http://www.businessweek.com/business@work to contribute their ideas and access the features on Facebook, YouTube, and Flickr. The special August double-issue, "Business@Work," will hit newsstands on August 15th.