Thursday, July 24, 2008

Flashy, but is it useful?

I will buy a copy of the mag, but I'm not sure this is the future of print publications. Now if they included RFID chips and the mag could get on WiFi or something, that would be cool. Gizmodo nixes the idea.

US: "The possibilities of print have just begun," Esquire designs flashing mag cover

On its own, the magazine will run for 90 days by a battery small enough to fit inside the cover. "Mr. Granger knows some will see the cover as a gimmick -- but he says he thinks the technology behind it, which has been used for supermarket displays but never embedded in a magazine, speaks to the possibilities of print," reported NYT.
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