I agree with the young people. I want news via mobile. I want to be able to multi-task and get news. I suspect loads of people who work in the news business do not actually consume news via electronic devices, except for the TV news at regularly scheduled times. Hmmm. Not the way we do it nowadays.
Mark Potts is a consultant and entrepreneur. These are his thoughts on the media, the Internet, Web 2.0 and changes in how we create, receive and interact with news, information and advertising
One of the reasons AP is taking some heat, frankly, is because it's been especially aggressive and innovative in embracing online media. Once incredibly stodgy, AP's leadership now seems to be on the cutting edge in how it thinks about the new world of journalism. Go figure.
The latest example of that is a fascinating research report released recently by the news cooperative. "A New Model For News" slipped out of the AP a few weeks ago and has gotten very little coverage in the industry media. But it reads like a roadmap for what news organizations–and especially newspapers–should be doing to regain their competitiveness, especially with young readers.
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clipped from recoveringjournalist.typepad.com
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