(iverson's) currentbuzz: Boomers crowding into cyberspace according to JWT

“ThirdAgers - baby boomers and mid-lifers generally in their early 40’s through mid 60’s - are regularly stereotyped as being technophobes and slow to jump on the technology bandwagon,” says Sharon Whiteley, CEO of ThirdAge. “However, our study shows that not only are they online, they’re surprisingly a formidable presence on the Internet.” Over 72% of ThirdAgers access the Internet from Broadband in their homes. This is significantly more than the national average across all age groups

Source: home.businesswire.com

Though we are not in the digital native age group, many of us with money and jobs work all day with the Internet. We boomers get home (or did before we were empty-nesters) and helped our kids with their homework using Internet. We still read the newspaper, so we learn about new websites and ways the Internet can help us. We may be getting older, but we aren't getting dumber.

This story has some great factoids about marketing to boomers and how boomers are getting info e.g. 92% of boomers have read about a web site in a print article and then visited it online. 65% of us will go online after hearing about a site on the radio. Great info source.