Economic revolutions aren't always brought on by visible spokesmen or revolutionaries
It isn't only agencies watching the shift. Alan Wurtzel, president-research and media development at NBC Universal, is seeing the same thing. "We are beginning to see the real impact," he says. "There are programs that are getting a huge post-viewing number. ... When it comes to the DVR, it is our friend, and it gives people an opportunity to see what they wouldn't have seen. The bad news is we don't get paid for it. That's what's frustrating."
Source: adage.com
How are media middlemen going to make money? Looks like it is an open question, but it looks to me like some new thinking about things economic would be in order.
Tags: entertainment | Media | New York | nielsen | Network | viewers | watching
No comments:
Post a Comment