Typology of Information Communication Technology Users
...85 percent of American adults use the Internet, a cell phone, or both. Those who "exploit the connectivity, the capacity for self expression, and the interactivity of modern information technology" comprise 8 percent of American adults, while half of adults maintain a more distant relationship with ICT. Ten distinct groups emerge in study's findings.
Source: clickz.com
The short summary:
- 4 groups of users, all of whom have high-speed connections at home "embrace" technology which can also be stated as they have no life beyond technology.
- between extremes, are "mobile centrics" who are always connected, but it makes them feel hassled.
- 49% of American adults don't know how to use tech or don't like to use it. The "off the grid" folks make up about 15% of this group and they don't have a phone or the web.
Tags: American | communication | information | internet | Technology | users | ADULTS | Groups | Percent | report | Typology
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